Top 5 E-commerce sites in the Philippines (November 2021)

Online shopping has become a big part of the everyday lives of Filipinos, especially in today’s times. This is no surprise considering that you can now find almost anything online — from appliances and gadgets to clothes and makeup. 

If you’re looking for the top E-commerce platforms that customers use in the Philippines, then look no further! We’ve listed down five of the biggest online shopping sites, as well as what you can expect to find in each one:


Lazada was founded in 2012 and has become one of the leading E-commerce platforms in Asia. The company launched its virtual mall called LazMall in 2018, followed by their online grocery LazMart a year later.

Because Lazada has branched out to accommodate different types of online sellers, customers can expect to find a wide array of products on their site. Whether it’s baby products, home furniture, or even automotive parts, it’s probably on Lazada.

Shopping tip: If you reach a certain amount of purchases, you can opt to pay for your Lazada order through installment payment plans.


Want to go to a website that’s more focused on your beauty, wellness, and lifestyle needs? Try BeautyMNL. This homegrown platform has roughly 45,000 products ranging from makeup to skincare, all of which are authentic.

Shopping tip: If you’re looking for makeup and skincare sets, or “buy one, get one” steals, you might just find them here.


Shopee, which was launched in the country in 2015, is another popular E-commerce site in the Philippines. Its offerings are quite similar to Lazada, but Shopee puts more emphasis on the affordability of its products.

Shopping tip: Paying through ShopeePay can give you additional discounts or promos that you otherwise wouldn’t be able to redeem. 


Zalora is a fashion shopping platform that showcases both local and international brands. They offer different styles for clothing, shoes, bags, watches, and all things fashion. 

Fun fact: Zalora was launched in the Philippines the same year that Lazada was!

Shopping tip: Watch out for their big monthly sales and daily surprise flash deals to sweeten your purchase!


Kimstore is a gadget store that makes it easier for Filipinos to enjoy the latest in mobile tech. They offer a wide selection of gadgets for all your tech needs – mobile phones, laptops, cameras, gaming consoles, tablet PCs, and various accessories.

Shopping tip: Kimstore has a section devoted to available bundles. Check it out if you’re thinking of buying more than one gadget.

These are just five of the many E-commerce platforms that are popular in the Philippines. We’ve given you tips on how to get great deals from each site, but what if instead of being a customer, you want to be an online seller on these platforms? That’s something Payo can help you with!

Penetrating the PH Marketplace

Payo knows that merchants can greatly expand their customer base if they sell products in an online marketplace. That’s why we offer Marketplace Optimization! We take care of everything, from store set up and even content curation. We also handle the logistics side of things, including fulfillment and inventory management. 

This way, you won’t have to worry about whether or not you can successfully sell in an online marketplace. So what are you waiting for? Sign up with us today or send us a message at