Top 10 Trending Items To Sell Online in 2021

Philippine E-commerce is booming, so it’s no surprise that many merchants now want to sell their products online. If you’re looking to start your online business, one of the first things to consider is what you’re selling. Still thinking about it? Check out 10 of the top trending items to sell online for 2021, and maybe you’ll get some ideas!

Home Office Furniture

With many Filipino employees now working in their homes, having a good office set-up is essential. That’s why a lot of people are now buying home office furniture online, which includes office tables, ergonomic chairs, keyboards, and even monitors.

If you’re looking to sell these items, make sure they’re designed for utmost productivity and efficiency.

Small Kitchen Appliances

Aside from investing in their home offices, more Filipinos have also been investing in their kitchens. One reason for this may be that cooking or baking is a good way to de-stress. Others have also made a business out of it, selling their baked goods or meals online.

If you want to sell small kitchen appliances like coffee makers, toaster ovens, and mixers, make sure to highlight its different features, as well as the value customers can get from them.

Fitness Equipment

With gyms and centers halting operations amid the pandemic, Filipinos had to find other ways to get fit. That’s why items like dumbbells, yoga mats, and other fitness equipment are among the trending products this year.

In selling fitness equipment, make sure you provide customers with workout essentials. Don’t be afraid to incorporate your branding in your products either!

Athleisure Apparel and Loungewear

A trend in buying fitness products was complemented by a rising demand for athleisure and workout apparel. Interest in loungewear grew as well, with many Filipinos now opting for comfortable pieces that elevates one’s usual “pambahay” or homewear. 

What’s great about selling these types of products is that you can provide many designs and styles. Just don’t forget to add your own brand personality into the products to make them stand out.

Skincare Products

One concept that has been given emphasis in the past few years is self-love, and one way Filipinos can practice it is by taking care of their skin. This may be one of the reasons that online purchases for skincare products continue to go strong. These products include face masks, serums, facial cleansers, and moisturizers.

If you want to succeed at selling skincare, make sure to have effective products for different skin types. You should also invest in appealing and functional packaging to attract customers.


Wearables are tech devices that you can wear, like a smartwatch or fitness tracker. Because health has been the utmost priority since the COVID-19 pandemic began, these devices have now become even more popular among Filipinos. 

In selling wearables, always prioritize the product’s specifications and functionality. That’s what can set your products apart from your competitors.

Toys for Kids

With most schools still under distance learning, it’s no surprise that toys for kids have been a trending item to buy online all year round. These toys, especially educational ones, help keep kids busy at home while giving them an opportunity to learn beyond school.

That may be one thing to keep in mind if you want to sell toys — how can learning be incorporated into playtime?

Pet Care Products

The purchases of Filipinos aren’t just solely for them — some are for their fur babies! Pets need pampering too, and luckily there are a variety of pet care products online. These include bath essentials, dog beds, and food bowls.

If you want to sell pet care products, make sure you use pet-friendly materials and consider what types of pets you want to cater to.

Ring lights

Much like 2020, 2021 has seen a lot of virtual meetings. One thing that helps Filipinos be better prepared for any video meet? A ring light! This may be one of the reasons why it’s so widely used now. Aside from being a great tool for virtual meetings, ring lights are also great for vlogging and taking photos. 

If you’re interested in selling ring lights, consider providing ones in different sizes, and with different light settings. This way, you can reach out to various types of customers.

Phone Cases

One of the easiest ways Filipinos can customize their phones is to buy a phone case. With the protection it provides, and the new styles and designs available now, it’s no surprise that it’s one of the top trending items to sell online. 

Thinking about selling phone cases? Just make sure they’re both eye-catching and durable. You can also provide a variety of designs to give customers more options.

Those are the top trending items to sell online this 2021. Looking for a partner who can help you with the logistics side of E-commerce? Then choose Payo today!

We’ll help you with Fulfillment, Last Mile Management, and even Live Customer Support. Sign up today or send us a message at to learn more about our services.