4 things to look for on your social selling platform

With how prominent E-commerce in the Philippines has become, merchants are now spoiled for choice in regards to how and where they can sell their products. Among these options, one of the most popular approaches that has emerged is social selling. It is essentially the practice of using social media to directly sell products to customers.

However, not all social media apps are ideal social selling platforms. And for those looking to start their own online business, it can be hard to discern which platforms are the most suitable for social selling. 

To help you determine which social selling platforms would be best for your store, we’ve compiled the features and traits that they should possess in order to help you maximize sales. 

A large and active user base

Merchants should be able to maximize any platform’s business opportunities. But, that doesn’t mean all social media platforms are optimal for social selling. These are the ones you should try to avoid.

If a social selling platform has a limited audience, then all the effort you’ll be putting into your store won’t be worth it in the long run. Catering to a small number of users can result in lower potential profit.

It’s also best that the users are active on the platform. The more they use it, the more chances there are that they’ll be exposed to your business.

Straightforward customer communication

What sets social selling apart from other kinds of E-commerce is that it provides customers with direct contact to sellers. Clear communication is key to finalizing a sale. If the platform makes it difficult for customers to reach out to you, then it would be better to go somewhere else.

Giving each customer easy-to-access communication channels helps you build a relationship with them. After your initial transaction, you can also message them about promos and new items you think they would like. If done successfully, this can lead to repeat sales for your store.

Automated metrics and sales data

The Philippine E-commerce market can be incredibly volatile. If you’re in the dark about your business’ performance, it’s going to be twice as hard to correct any problems. It would be beneficial for merchants to go with a social selling platform that can automatically compile their sales data.

They can use this data to plan their next move. Sellers can find out which of their items are underperforming and then adjust their selling strategy accordingly. Easy data collection can also help them learn what kind of content their customers engage with the most, so they can improve their marketing efforts.

Integration with logistics solutions

When receiving an order, it’s also important to think about how you’re going to get it to your customer’s doorstep. It’s greatly beneficial to your business if your logistics partner’s processes can be integrated within social media platforms.

Manually filling out customer details and coordinating deliveries can be overwhelming for sellers. However, if the platform allows your delivery partner to automatically receive this information, you’re saving yourself from a lot of potential stress. This makes coordinating with your suppliers easier, and helps you avoid any mistakes or miscommunication.

If you’re able to seamlessly provide customers with fast and safe delivery, you increase their satisfaction, which can lead to more sales in the future.

These are just some of the factors that can help you decide which social selling platform is the best one for your business. However, the work doesn’t stop there – there’s still a lot of things to consider on your store’s journey to success. If you need help, there’s no one better for the job than Payo!

Payo, the Philippine’s leading E-commerce enabler, has a wide array of solutions that can help all kinds of sellers succeed.

We have a Fulfillment service that ensures your products get to your customers safely and quickly. We also have Cash-on-Delivery Integration so you can offer multiple payment options to your customers.

Sign up with Payo today or send us a message at to learn more about how we can help you become an effective social seller!