Order fulfillment 101 for new merchants

Order fulfillment is the backbone of any E-commerce service in the Philippines. It’s the process that covers a customer’s entire order experience, starting from the moment they purchase an item until it reaches their home. If done well, this can leave a huge impression on customers and even inspire repeat purchases. 

However, order fulfillment can be overwhelming for new merchants especially if they’re handling it in-house. This lack of experience can lead to failed deliveries that in turn, gives your store a bad reputation amongst customers and prevents you from growing your business. 

If you want to be a successful E-commerce service in the Philippines, an understanding of the ins and outs of order fulfillment is a must. 

Luckily, we’re here to make this easier for you. Here’s everything you need to know about order fulfillment before starting your own E-commerce service in the Philippines! 


First off, how you store your products plays a major role in the efficiency of your order fulfillment. Storing your products in areas near your customers can make it easier for you to deal with multiple orders. This can also help you cut down on costs and help you ship orders faster.

A good way to simplify this process is by working with a warehousing service. Apart from the benefits mentioned above, they can even pick up your products from your location and store it in their warehouse for you. This ensures that the item is readily available for shipping once an order is placed.

Shipping and delivery

Upon confirmation of an order, items are then picked from their storage area and packed for delivery. 

New merchants usually directly coordinate with couriers about delivery. This is fine at first but once the orders start piling in, any E-commerce service in the Philippines looking to succeed needs to work with a logistics partner. Good partners have systems in place that tap multiple top couriers in the country.

Last mile management 

The work doesn’t stop when you hand over your package to a courier. A lot of issues can still take place while the package is in transit. Failed deliveries can happen due to miscoordination, couriers getting lost, customers not being able to receive items, and even wrong delivery details. 

Attending to these matters takes time – time that you could be using to deal with other aspects of your business. It’s best to partner with a logistics provider that offers services like live customer support to prevent issues like this from happening. They’ll take care of the coordination for you, and will ensure that your packages reach your customers without fail.

These are just some of the basics of order fulfillment that new merchants should know about before getting into E-commerce. It may seem difficult to execute without much experience, but with a logistics partner like Payo, that’s not going to be a problem! 

Payo, is the Philippines’ leading E-commerce enabler that can help merchants with Fulfillment and so much more! Our holistic approach to logistics makes sure that all your needs are taken care of. From Warehousing services, Same-Day Delivery, and even Last Mile Management – we’re with you every step of the way.  

Learn more about our logistics solutions by signing up with Payo today or by sending us a message at