6 popular items to add to your E-commerce store for the holiday season

Filipinos are known for being especially enthusiastic about the Christmas season. This excitement even extends into the amount of effort they put into giving gifts for their loved ones.

As Filipinos start to tick off their gift lists, online marketplaces receive a rush of orders that greatly exceeds their usual sales. Shops that sell items already on customers’ wish lists are usually the ones that profit the most. If you want to make the most out of this opportunity, then you should consider adding these kinds of items to your E-commerce store during the holiday season. 

Haven’t caught up on which items are currently trending? We’ve got you covered! Here’s our guide to the popular and in-demand products that you should start selling on online marketplaces! 

Fitness Gear

Coming out of lockdown, more and more people have begun prioritizing their health. Items like sportswear, water jugs, and work out equipment are now in heavy demand.

Cater to a physically active crowd by adding these kinds of items to your E-commerce store for the holiday season. 

Video Games and Gaming Accessories  

From what was once a niche interest, gaming has become more and more mainstream in recent years. Its popularity these days comes as no surprise with the rise of streaming, inspiring more people to get in on the fun.

People are going to be looking for a gift for the gamer in their life, and that’s where your store can come in. Selling products like video games, controllers, and streaming equipment can boost your sales amongst the gamer crowd. 

Kitchenware and Appliances

Filipinos love cooking, and in recent years, kitchenware has become one the most sought after items in E-commerce. Items that can help make cooking easier are more than welcome in any household, especially with the rising popularity of easy cooking recipes on social media.

Many Filipinos also started food businesses during the pandemic, and those who want to continue growing know that getting good equipment is a step in the right direction.

With this in mind, products like air fryers, non-stick pans, and food processors make for great gifts for cooks of all kinds. Merchants should consider selling these, plus other utensils and cookware, on online marketplaces. 

Pet Supplies and Accessories

Pet owners do not hold back when it comes to keeping their fur babies happy. They’re willing to spend on accessories like scratch posts, treats, and collars without hesitation.

Consider adding pet-friendly items like these to your E-commerce store over the holiday season so you don’t miss out on this opportunity!

Fashion Items

Style never goes out of fashion, and Filipinos are some of the most stylish people out there. Clothing like oversized pants, crop tops, and blazers have caught the attention of all kinds of fashionistas, and would be a good addition to any store looking to attract more customers. 

Phone Accessories

Mobile phones are the gadgets of choice for most Filipinos, with accessories for these devices becoming incredibly popular on online marketplaces. Items like power banks, chargers, and cases are now in high demand, and can be a profitable addition to any merchant’s store. 

These are just some of the popular items that you can add to your E-commerce store this holiday season!

However, even if these products are already in your store, keep in mind that the battle isn’t over yet. You still have to effectively market and sell these items, and working with an E-commerce enabler like Payo can help you with that.

Our Marketplace Optimization solution can help your store stand out from the competition through eye-catching visuals and stand-out campaigns. These will ultimately help you attract more customers. We also have logistics solutions like Fulfillment and Warehousing that can provide your customers with fast and reliable delivery.

Connect with us by signing up now or sending us a message at


6 tips for social media selling in the Philippines

E-commerce in the Philippines continues to grow as many consumers and businesses discover the convenience it offers. With just a few simple taps and clicks, a merchant can set up their shop and start selling, while consumers can make purchases from the comfort of their own homes.

One form of E-commerce that has gained popularity among Filipinos is social selling or selling on social media. Simply put, this refers to the selling of goods through social media platforms. These include sites like Facebook, Instagram, and even TikTok, which has been growing in this capacity as well.

For sellers and merchants who are new to social media selling or are looking for ways to elevate their game, here are six tips that will help secure sales on these platforms.

Visuals and descriptions matter

Social media selling means merchants need to place themselves in the shoes of their customers. From having the best product photos that highlight quality, to snappy captions and succinct product descriptions, these details matter to consumers. This is especially true considering they will only be able to view offerings through their desktops or phones.

Create bundles and promos

Similar to brick and mortar stores, bundles and promos are a great way to get customers shopping via E-commerce in the Philippines. Merchants can also be creative in their social media selling by making special offers. Additionally, it helps if these promos are exclusive to a specific platform, such as Instagram or Facebook. This also comes in handy when there are holidays and occasions that help customers buy more for less, with merchants getting more sales. 

Prompt responses to inquiries and feedback

Part of using social media for online selling is being prompt when responding to customer inquiries, feedback, and concerns. While consumers have a growing preference for E-commerce in the Philippines, they also want to be in touch with someone who can answer their questions before they make a purchase. Merchants must constantly check their inbox and the comments section of their posts and be ready to respond or provide further assistance.

Share positive customer feedback

Unlike online marketplaces or a website, reviews from social media selling can be scattered throughout the platform. They are sent through messages, on shared posts, or in the comments. Merchants must keep tabs on customer reviews and compile them in an album for others to refer to. This serves as proof of customers being satisfied with the store’s service.

Stay active and be creative

Since this is social media, selling on these platforms will require merchants to post updates regularly to stay on their customers’ digital feed. This can be through static posts, videos, stories and other means to upload product-related content. If there are no new announcements, merchants can get creative. They can rework product photos, make short videos, or recreate viral trends that can be picked up by the platform’s algorithms. 

To add to this, merchants can also host live selling sessions on their chosen platform. They can offer live-exclusive deals, giveaways, and other bundles to keep customers tuned in all throughout.

Explore ads and boosted posts

If there’s an available budget, social media selling also offers ways to promote products through ads and boosted or sponsored posts. By targeting a specific audience, these posts can reach potential customers and draw both traffic and interest to a merchant’s E-commerce shop in the Philippines.

These are only a few tips that merchants can apply to boost their social media selling game. Exploring new platforms may seem overwhelming, especially with everything merchants have to oversee. This is why partnering with an E-commerce enabler like Payo makes all the difference. They guide and assist businesses through the digital marketplace, including social media platforms!

Payo can help merchants dive into social selling through its wide range of E-commerce solutions. These include Live Customer Support to sustain communication with customers and Fulfillment to manage and track deliveries. We also have Cash-on-Delivery Integration to provide flexible payment options, Courier Algorithm to determine courier options, and so much more.

Need help exploring social media selling and getting sales from it? Sign up with Payo today or send us a message at Let’s collaborate and transform you into a strategic social seller!


7 tips to help you prepare for major end-of-year sale events

The ‘Ber’ months, also known as the Golden Quarter, present a major boost in sales for the Philippine E-commerce sector. It is when major sale events happen and Filipinos are on the lookout for bang-for-their-buck holiday deals. 

As end-of-year sales edge forward, more shoppers are rushing to online marketplaces to make their holiday purchases. This could bring about challenges for E-commerce businesses of all sizes, especially smaller ones. If you want to enjoy a big uptick in sales during this year’s biggest shopping events, you need to think about how to prepare your business. Here are a few suggestions: 

Make inventory decisions early 

If you plan your inventory ahead of time, you’ll know which products you’ll need to stock up on. You can also choose the products you’ll be promoting for end-of-year sales as early as possible. This is particularly important if you rely on suppliers for your products. You have to give them, as well as yourself, time to prepare and get the products early. 

Optimize your online store with an omnichannel approach

Embracing an omnichannel customer experience is important during this quarter. Whether your customers are on mobile or using a desktop/laptop to shop, be sure that you optimize your channels to create a seamless shopping experience for them. This helps you increase contact with your customers no matter what their online shopping preferences are.

Connect with your customers through social media

E-commerce in the Philippines is mostly driven by the country’s huge social media usage rate. As Filipinos spend an average of 11 hours a day online, it pays to connect with customers on social media. 

Create your own social media pages and execute campaigns to help with brand awareness and engagement. From offering discounts, coupons, and giveaways, to posting reviews and feedback about your products and services, your social media pages can be effective marketing tools to attract more potential customers.

Have a reliable warehousing partner

The high volume of demand during end-of-year sales can make it more difficult for merchants to fulfill and get orders to customers quickly. So as early as now, you must have a reliable Warehousing partner with multiple warehouses. This ensures that your products are accessible for quick delivery to your customers across the country.

Get help with fulfillment from the experts

The ‘Ber’ months are known for mega traffic jams, which can cause delays in shipping products. As you will likely get an influx of orders over these end-of-year sales, it might be worth getting a Fulfillment service provider that can handle picking up, packing, and shipping packages for you.

Integrate live chat into your store

End-of-year sale events in Philippine E-commerce are considered the busiest season in online shopping. As more people are rushing to shop online, the last thing you’d want is to lose a sale just because a customer couldn’t get a reply from you quickly. Consider enabling and integrating a 24/7 Live Chat into your store. This can help both existing and potential customers easily reach you should they have any queries or concerns.

Provide prompt and timely updates

Major year-end sale events are hectic not just for you or your customers, but also for customer support. Customers like keeping tabs, particularly on the status of their package delivery. It can be stressful for you if they keep following up and hounding you for information. 

This is why it is important to find ways how you can provide prompt and timely information logistics to avoid customer frustration. This can give your store’s reputation a little boost because you leave a good impression on them and keep them satisfied with your service.

These are just some of the tips you can utilize in managing major sales. If you want to further level up your E-commerce game, having a trustworthy partner like Payo can help you get through the crazy and adrenaline-filled end-of-year sales in the Philippines!

Being one of the Philippines’ leading E-commerce enablers, Payo offers diverse and innovative services to help you take advantage of major end-of-year sale events. Our Marketplace Optimization, Live Customer Support, Multiple Warehousing, and even our Last Mile Management solutions can help you get the most out of this busy time for E-commerce.

Want to conquer end-of-year sale events? Sign up now or send us a message at so we can discuss how to do it together!


4 things to look for on your social selling platform

With how prominent E-commerce in the Philippines has become, merchants are now spoiled for choice in regards to how and where they can sell their products. Among these options, one of the most popular approaches that has emerged is social selling. It is essentially the practice of using social media to directly sell products to customers.

However, not all social media apps are ideal social selling platforms. And for those looking to start their own online business, it can be hard to discern which platforms are the most suitable for social selling. 

To help you determine which social selling platforms would be best for your store, we’ve compiled the features and traits that they should possess in order to help you maximize sales. 

A large and active user base

Merchants should be able to maximize any platform’s business opportunities. But, that doesn’t mean all social media platforms are optimal for social selling. These are the ones you should try to avoid.

If a social selling platform has a limited audience, then all the effort you’ll be putting into your store won’t be worth it in the long run. Catering to a small number of users can result in lower potential profit.

It’s also best that the users are active on the platform. The more they use it, the more chances there are that they’ll be exposed to your business.

Straightforward customer communication

What sets social selling apart from other kinds of E-commerce is that it provides customers with direct contact to sellers. Clear communication is key to finalizing a sale. If the platform makes it difficult for customers to reach out to you, then it would be better to go somewhere else.

Giving each customer easy-to-access communication channels helps you build a relationship with them. After your initial transaction, you can also message them about promos and new items you think they would like. If done successfully, this can lead to repeat sales for your store.

Automated metrics and sales data

The Philippine E-commerce market can be incredibly volatile. If you’re in the dark about your business’ performance, it’s going to be twice as hard to correct any problems. It would be beneficial for merchants to go with a social selling platform that can automatically compile their sales data.

They can use this data to plan their next move. Sellers can find out which of their items are underperforming and then adjust their selling strategy accordingly. Easy data collection can also help them learn what kind of content their customers engage with the most, so they can improve their marketing efforts.

Integration with logistics solutions

When receiving an order, it’s also important to think about how you’re going to get it to your customer’s doorstep. It’s greatly beneficial to your business if your logistics partner’s processes can be integrated within social media platforms.

Manually filling out customer details and coordinating deliveries can be overwhelming for sellers. However, if the platform allows your delivery partner to automatically receive this information, you’re saving yourself from a lot of potential stress. This makes coordinating with your suppliers easier, and helps you avoid any mistakes or miscommunication.

If you’re able to seamlessly provide customers with fast and safe delivery, you increase their satisfaction, which can lead to more sales in the future.

These are just some of the factors that can help you decide which social selling platform is the best one for your business. However, the work doesn’t stop there – there’s still a lot of things to consider on your store’s journey to success. If you need help, there’s no one better for the job than Payo!

Payo, the Philippine’s leading E-commerce enabler, has a wide array of solutions that can help all kinds of sellers succeed.

We have a Fulfillment service that ensures your products get to your customers safely and quickly. We also have Cash-on-Delivery Integration so you can offer multiple payment options to your customers.

Sign up with Payo today or send us a message at to learn more about how we can help you become an effective social seller!


Payo Feature: Learn about Payo’s Customer Support team with Herbert Concina!

As the leading E-commerce enabler in the Philippines, Payo knows that an online store is nothing without good customer support. That’s because keeping an open line of communication with customers is key in making sure they have an amazing shopping experience.

This is why Payo offers Live Customer Support to every merchant, big or small. Curious to know more about the importance of customer support in your business? Then check out this interview we had with Herbert Concina, our Customer Service Manager!

Please tell us a little about your journey with Payo. How were your first few months like?

My first few months at Payo were a bit challenging because admittedly, I didn’t have any background in the E-commerce industry. However, I also felt a lot of excitement about my work.

What attracted you to working in the E-commerce industry?

Back then, I was looking for an in demand and fast-growing industry – preferably one with a friendly and enriching environment. Those were the reasons why I decided to join E-commerce, and I was lucky to have found Payo.

How would you describe good customer service?

To me, good customer service is simply giving customers the help they need by addressing their concerns or queries. 

What are some important things to remember when it comes to E-commerce customer service?

There are some basic fundamentals when it comes to working in customer service. You should always remember to be patient, knowledgeable in the service you’re providing, and eager to help.

Can you name one instance that interacting with a customer made you smile?

I had one customer before who was very upset because it was taking a while for him to receive his package. He badly needed it already. I was able to help resolve his concern within the same day, and his mood completely changed. From being irate and feeling hopeless, he became a satisfied customer and even commended me for addressing his needs. I was happy that I got to help him and turn his day around.

How do you and the customer service team de-stress after a long day?

It’s important for our team to take breaks, too. We like doing outdoor activities together in our free time, which re-energizes us and helps us provide excellent customer service.

How does your team’s work contribute to making E-commerce simple, which is Payo’s goal?

We make E-commerce simple by showing customers that they’re not alone. By being the go-to people for their concerns and providing constant communication, we assure them that they’ll always have a helping hand in E-commerce. 

What’s one thing you want to achieve with your team and with Payo this 2022?

Aside from maintaining good relationships with our customers, merchants, and partners, I’m hoping that my CS team can help Payo have even more successful deliveries this year. 

Curious about how Payo, an E-commerce enabler in the Philippines, can level up your customer support? Send us a message at, or sign up with us today


Why is social selling so popular today?

The Philippines is known as the social media capital of the world. Filipinos are among the most active users of various social media platforms like Facebook, Instagram, and YouTube.

During its early years, social media was only used to connect with family and friends and share life updates. Over time, each platform transformed into channels that now cater to news, gaming, content creation, and retail promotions.

Additionally, social selling — or the selling or products and services online — has gained a lot of popularity in recent years. This can be attributed to the continuous E-commerce boom in the Philippines, and the reliance of Filipinos on social media.

Food, toys, apparel, homeware, tech – these are only some of the items being that merchants offer through social selling. But why has it become so popular? Here’s a list of reasons why, as well as how you can be part of it!

Familiarity with the platforms

Filipinos are social media-savvy. This means they have no to minimal difficulties in navigating these platforms. They are aware of their different functions. They can easily share content and join groups where sellers gather to showcase their products. Thus, social selling is instantly a preferred way of purchasing items. 

Ease and convenience of social media

Since they are already familiar with it, customers find it easier and more convenient to shop on social media. It doesn’t require them to learn anything new. Social selling streamlines their consumer journey. Transactions can be finalized through a simple exchange of messages privately.

Quick comms

Social selling works for a lot of Filipinos because they can communicate fast. Whether it’s posting their questions in the comments or through a private message, it all happens very quickly. Got a question on the price, stocks, mode of payment, shipping fee, and others? Just message or comment away! And because sellers need to maintain a good response rate, turnaround will certainly be faster.

Fun and engaging

The experience of social selling can also be fun and engaging for Filipinos, especially when there are live selling sessions. What makes it exciting is how simple it is to make a purchase by commenting “mine” or “dibs.”

The audience can ask questions that the seller can respond to in real-time. Sometimes, there are even giveaways and raffle prizes to ensure that viewers are engaged all throughout.

So, how can merchants get it on social selling? It’s a lot simpler than you think.

Set up your merchant profile or page

Start your social selling journey with a cool name for your shop. Then, start creating your social media profile or page. You can do this through your own profile. You can even use an entirely separate page to keep everything organized.

Upload and post content regularly

What’s important when it comes to social selling is maintaining your visibility. Make sure that you upload new content like product photos and customer reviews. These can be in the form of themed posts, customer highlights, or even better, new products. You can also try social media ads by boosting your posts for added visibility and reach.

Respond promptly and meaningfully

Responding to inquiries is a key part of social selling as it is another way of engaging with your audience. You can set up auto-replies for frequently asked questions. Don’t forget to still provide meaningful and timely answers to customers to keep them interested. This will help build rapport, establish customer loyalty, and keep your response rate high.

Keep audiences engaged

Apart from posting regular content, you should also consider other ways to keep your customers engaged. You can explore discounts, promos or seasonal sales so they can buy more for less. Contests and giveaways are also great for social selling. It encourages user-generated content and boosts page traffic. You can also host live selling sessions and have exclusive offers only your viewers can avail of.

These are just some reasons why social selling continues to be popular among Filipinos, along with a guide on how you can be part of the fun. While it may seem simple to manage, it can be overwhelming once the bulk of orders come in. More so when you’re only a one-person team. With Payo, you don’t have to worry about that.

As a leading E-commerce enabler in the Philippines, Payo can help you be better at social selling. They have wide range of services designed especially for online merchants.

Live Customer Support can help with your inquiries. Fulfillment and Last Mile Management can see to it that deliveries are successful. Cash-on-Delivery Integration can help you offer more flexible payment options.

Want to start or level up your social selling game?  Sign up with Payo today or send us a message at You’ll definitely be a social selling expert in no time!


Payo Feature: Meet Celine Bautista, Payo’s Onboarding Specialist!

As the leading E-commerce enabler in the Philippines, Payo’s top priority is to make every merchant’s life easier. A big part of this is ensuring that they feel supported from the get-go. This is why we made improvements to our onboarding process earlier this year. By making the process more efficient and seamless for our merchants, we get their E-commerce journey off to a good start.

Behind this onboarding process is our Onboarding Specialist – Celine Bautista! Get to know the most rewarding parts of her work, as well as her advice for merchants, in this Payo Feature.

Please tell us a little about your journey with Payo. How were your first few months like?

I wasn’t an Onboarding Specialist at first; the position did not exist at the time. I joined Payo as a Client Success Manager and held that position for about a year, although onboarding was actually one of my responsibilities even then. Eventually, it became clear that separating the onboarding process from account management would be more beneficial for us and our merchants. 

Transitioning into the new position was enjoyable because it gave me a more focused role and allowed me to become part of something in its beginning stages. I had quite a bit of freedom and control in implementing the onboarding process, which made my working experience much more engaging.

What made you want to get into E-commerce?

I think getting into E-commerce is an inevitability these days. It’s an important consideration in running a business because everyone and everything has a digital presence. So, whether we want it to or not, it’s going to pull us in. 

The thing about E-commerce that continues to keep me interested is how it constantly grows, and how accessible it has become. Even small businesses can take this avenue to reach much farther than they might have with just a brick-and-mortar store. The same goes for consumers – they now have access to way more options online. E-commerce is an exciting industry to be part of.

What is the most challenging part of the work you do?

Every merchant that signs up with us has their own story. Why are they in this business and what goals do they have in mind? How can we help them achieve those goals? We don’t apply a cookie-cutter strategy in answering those questions because we understand that there is no one-size-fits-all solution. 

It’s this individualized approach to every new merchant that adds a challenging aspect to my role because it requires so much attention to detail and problem solving. This is a process that begins with our Business Development Managers, is carried forward though the onboarding, and then handed over to the Client Success Manager. Ensuring that it’s done right creates a solid foundation for a successful partnership with our merchants.

How about the most rewarding part?

Easily the most rewarding part of my work is seeing a merchant move up from signing with us to shipping their first few orders. It means we were able to provide what they need and maybe get them one step closer to achieving the goals that they have for their business.

What are some of the things that newly onboarded merchants should remember throughout their E-commerce journey?

The onboarding stage is just the starting line and it is by no means the end-all, be-all of your E-commerce journey or your partnership with Payo. There will always be new things to discover, obstacles to power through, and mistakes to learn from. 

The E-commerce industry is fast expanding and you can’t afford to stand still if you want to stay in it. When in doubt, ask your partners and check in with your fellow merchants. Be open to changes as you grow. Keep moving forward and only look back to see how far you have come.

What’s your favorite thing about working at Payo?

The best thing about working at Payo is that I get to meet and collaborate with people who are passionate about what they do, which makes the working experience fun and fulfilling.

How does your work contribute to making E-commerce simple, which is Payo’s goal?

E-commerce is an industry with many open doors and getting started is quite easy. What isn’t as easy is climbing up or even just staying afloat once you’re in. 

My work, along with Payo as a whole, gives merchants a helping hand when the going gets tough, or the guiding hand they might need if their journey is just beginning. Our services are tools that merchants can use to make their journey a little less daunting, and my role is to show them how to utilize these tools.

What’s one thing you want to achieve with Payo this 2022?

I want to make the onboarding process even more efficient. I want merchants to move more seamlessly from the signing stage to the shipping stage. If they’d need less time to learn the ropes here at Payo, then they would have more time running their business, and have a quicker start to their partnership with us.

Curious about how Payo, an E-commerce enabler in the Philippines, can help your business? Send us a message at, or sign up with us today


Digital marketing tips for online sellers in the Philippines

Having amazing products doesn’t always equate to having great sales. That’s because there are many factors to consider when it comes to succeeding in E-commerce in the Philippines. One of them is your digital marketing strategy. 

Marketing is something that online sellers in the Philippines should invest in, no matter the size of their business. This will greatly help them establish their brand, create loyal customers, and increase sales. Plus what’s great about today’s day and age is that digital marketing can help you reach more people faster.

If you need help with your digital marketing strategy, you’ve come to the right place! Read on and discover our top marketing tips for online sellers in the Philippines:

Understand your target audience

The digital space has made it so much easier to reach potential customers all over the world. However, it’s not just about volume; it’s also about reaching out to the right people. That’s why it’s so important to understand your target audience. How do they talk? Where do they go to online shop? What type of ads would work best on them? 

These are just some of the questions you need to answer. It would also be helpful to plot out who your primary and secondary target audiences are.

Be open to partnerships

It’s important that you give people the opportunity to get to know your brand. One of the best ways you can do this is by building and nurturing relationships in the industry. Whether it’s collaborating with other companies or joining online events and forums, being open to partnerships can be mutually beneficial for everyone involved. It’s also a good way to increase brand awareness and even reach out to a new customers.

Optimize your website

If a customer goes to your website and finds that it’s not appealing or easy to use, chances are they’re closing the tab. This is why it’s so important to invest in your website. Make sure it’s clean, straightforward, and user-friendly. Front load the items you want your customers to see first, and don’t forget to provide essential information like size charts, FAQs, shipping details, and the like.

Online sellers in the Philippines should also take note that most shoppers now use their phones to browse offerings. That’s why you should make sure your website is mobile optimized!

Establish an online presence

Social media is a quick and easy way to establish connections with your customers. It’s also great for creating a community that cares about your products and what your brand stands for. Create social media pages and post content regularly. This can span from a new product launch to customer testimonials. Just make sure that all your posts are on brand.

Another thing to remember when creating social media content is that we live in the age of virality. One good post can help you gain thousands of followers and potential customers. Take advantage of this!

Create engaging content

It’s not enough to keep churning out content – you have to make sure it’s of good quality. Creating engaging and useful content not only helps customers know more about your products or services; it can also drive them to your website and get them to potentially purchase something. Making social media posts and videos, blogs, and newsletters are just some of the ways you can catch the attention of your target audience.

Celebrate milestones with customers

Customers love it when online sellers in the Philippines include them in business milestones. This can be anything from hitting 10k followers on Facebook to the store’s ‘birthday.’ 

Host giveaways, provide week-long discounts, or ask your audience what products of yours they love. Promos and contests are a great way to get people talking about your brand. User-generated content will also be useful in boosting your credibility, as well as people’s overall awareness on your products or services.

Have a seamless E-commerce process

The thing about online shopping is that it’s supposed to be quick and convenient. That’s why having a long checkout process or a confusing shopping layout will surely turn off some customers. By ensuring that your E-commerce process is simple and easy, you also increase your chances of customers referring others to your store. 

These are just some of our top tips when it comes to digital marketing. Make sure you take advantage of online spaces so that you can reach more customers and potential partners!

If you’re looking for a partner to help you with this and with E-commerce as a whole, look no further – Payo is the answer!

Payo uses its tech-based solutions to solve common pain points found in E-commerce in the Philippines. These solutions include Marketplace Optimization, Warehousing, and Last Mile Management. Plus, with Payo as your partner, you’ll be able to focus on other aspects of your business, like marketing and advertisements. 

Let Payo do all the heavy lifting for you! Sign up today or send us a message at


Meet the Gen Z’s of Payo Marketing – Althea Kalalo and Anjeli Celaje!

Several years ago, Millennials (those born from 1981 to 1996) were the talk of town as they dominated the workforce population. Soon after, the Generation Z (those born from 1997 to 2012) or ‘Gen Zs’  have begun their employment journey. Now growing steadily in number, not only are they diversifying the talent pool further, but are offering a brand new perspective to the work culture.

As the leading E-commerce enabler in the Philippines, Payo employs a diverse and talented team, including Gen Zs. Among them are Multimedia Designer Anjeli Celaje and Content Marketing Producer Althea Kalalo.

This next feature will help you get to know more about Payo’s own Gen Zs, and how they are shaking things up in the workplace.

1. Please tell us a little about your journey with Payo. How long have you been with the company, and how were your first few months like? 

Anjeli: I have been with the company for almost three years already. During my first few months, I was doing hygiene tasks where I took requests from different departments to transform their work and make them look more presentable and presentation-ready. It was challenging being the sole member of the Marketing Department as I felt like I was not contributing much to the company’s growth.

Despite the challenges, I managed to pull through, and now our Marketing Department has also grown. 

Althea: I’ve been working at Payo for over a year now, and I was quite nervous during my first two months. I previously worked at a marketing agency, so I knew it would be a big adjustment working for a brand. I was honestly scared that I wouldn’t be able to deliver. 

Thankfully, I got a lot of support, especially from the Marketing team and our CEO Liron Gross. I felt seen and heard, which gave me the confidence to further learn about and explore how I can elevate the brand.

2. You’re among the first Gen Zs to become part of Payo’s workforce. What enticed you to join Payo?

Anjeli: When I applied, I didn’t think any other company in the country was doing what Payo does, and I wanted to be a part of that. Also, as someone who shops online quite often, I thought it would be interesting to learn about what goes on behind the scenes.

Althea: I saw how much potential Payo had as a startup, and I wanted to be part of their journey as they scaled. Plus, I knew going into the role that I would be their first Content Marketing Producer, which I saw as a great opportunity to grow with the company.

3. What do you think is the biggest advantage a Gen Z brings to the company, or even the general workforce?

Anjeli: Anybody who is in a fun working environment will most likely be more productive, so I try my best to just make the vibes light in the workplace. Gen Zs also tend to know more about what’s trending in general so being part of the Marketing Department, that helps a great deal.

Althea: I think one advantage we have is how comfortable we are with change. We Gen Zs grew up during a time when tech advancements were really starting to take off. We saw and experienced firsthand how rapidly tech evolved. I think that generally helps us be agile and open to today’s ever-changing landscape.

4. What do you do on your days off?

Anjeli: During weekends, you can either find me cooped up in my room the whole day playing PC and/or Switch games, or out and about having coffee dates with my friends.

Althea: I like to spend time with my loved ones, whether that’s meeting up for dinner and drinks, exploring places we haven’t been to before, or just lounging around at home. I also like spending time with myself, and me-time dates usually consist of some Japanese food and a good TV show.

5. What is your all-time favorite film or TV series and why?

Anjeli: Modern Family. That show is just comedy genius; the punch lines are so naturally funny. Sometimes it can be so heart-warming and it just hits close to home. Perfect casting as well. Watch it when you get the chance!

Althea: There are so many amazing films and shows out there, but I would have to say In the Mood for Love by Wong Kar Wai. There’s something about the world that Wong Kar Wai creates in this film (and his other films as well) that just sucks you in. His visual style is unmistakable, and he also understands the importance of the things unsaid – the pauses, the stolen glances, and the subtle changes in one’s facial expressions.

If you want to see a film that perfectly captures the feeling of longing, you should give it a watch!

6. Since Payo is all about E-commerce, what’s your go-to hack or strategy when you shop online?

Anjeli: I can be really thrifty so I only check out what’s in my cart when there’s a sale or when there are vouchers that I can use for nifty discounts. On online marketplaces, if there’s an item that I like, I check the shop if they sell other things that I need so that I only pay for one shipping fee.

Althea: My go-to shopping strategy is to visit multiple stores to see if I’m getting the best deal for an item. Also, if I see something I want to buy, I usually wait a day or two before buying it. This helps me avoid impulse shopping, which is honestly something I used to do a lot. Hehe.

7. How does your work contribute to making E-commerce simple, which is Payo’s goal?

Anjeli: Instead of making our merchants read long blocks of texts, allow me to showcase my multimedia expertise in making an animated video of how Payo works. Lengthy set-up instructions? Here’s a how-to guide. Payo promises to make online sellers’ unnecessary stresses disappear, and producing videos and visuals that are more engaging and easier to understand helps with that.

Althea: As the Content Marketing Producer, I make sure that the way we communicate with our merchants and their customers is clear, straightforward, and easy to understand. That’s because a big part of simplifying the E-commerce process is helping them see that E-commerce doesn’t have to be intimidating or hard to learn; it’s all about making E-commerce more accessible to everyone. 

8. What’s one thing you want to achieve with Payo this 2022?

Anjeli: I’ve been involved in designing a lot, if not all, of Payo’s collateral, including a new look for the brand. I think it would be great to see more of Payo’s new branding online and offline.

Althea: I want more local and international merchants to know about Payo, and to know our goals and solutions better. That being said, the Marketing Team is currently working hard to make this a reality, so keep an eye out for our upcoming projects!

These Gen Z insights and perspectives really help transform Payo as a growing and evolving E-commerce enabler in the Philippines.

Want to gain access to fresh and new business strategies? Sign up with Payo today or send us a message at Let’s take your brand to the forefront of the competition!


Payo Feature: Learn about Payo’s hubs outside Metro Manila!

As an E-commerce enabler in the Philippines, Payo wants to make sure that merchants can easily reach their customers. And we don’t just mean customers in Metro Manila; we want our merchants to connect with customers across the country as well! That’s why we’ve put up multiple provincial hubs in different key cities –  hubs that are just as important as our main office in Makati. 

To know more about how each hub operates, we sat down with Hub Managers Liezl Amante, Odessa Reboquio, and Wesley Ramos. They lead Payo’s hubs in Cagayan de Oro, Cebu, and Pampanga, respectively. 

Read on to learn about their day to day experiences, favorite Payo moments, and hopes for the company’s future!

1. Please tell us a little about your journey with Payo. What year did you start working at the company, and how were your first few months?

Liezl: I joined Payo last year. It was a hard decision on my part since I was at my previous company for 12 years. I considered it as a gamble at first because I wasn’t sure of what was ahead of me. 

My first month was challenging in terms of shipment volumes, and I honestly felt discouraged at first. However, the feeling didn’t last long because of my very supportive colleagues. Plus, once we started working with more merchants, I began enjoying my work more and slowly discovered the beauty of the E-commerce industry. 

Odessa: I started working at Payo in 2019, and I was actually the one who set up our office and our warehouse here in Cebu. This ranged from processing all our licenses and permits to looking for third-party logistics that could serve our merchants and customers. My first three months at Payo were quite challenging, but things got better once we became fully operational. 

Wesley: I was hired in 2018 as a Data Encoder. I trained for a couple of weeks to get familiar with Payo’s workflow and processes. During that time, I was traveling everyday from my hometown Pampanga to Makati and vice versa. This was because I didn’t have a place in Manila. Once I settled in and learned the flow of Payo’s work processes, an opportunity to work in Pampanga came. That’s how I became Payo’s Hub Manager in the north.

2. What made you interested in working for an E-commerce enabler?

Liezl: I really like online shopping, and before I even dreamt of becoming an online seller. That’s why I’m interested in how things work in E-commerce — from packing to delivery. Plus, I do believe that the E-commerce industry is very promising. 

Odessa: Because the E-commerce industry has evolved through the years, the demand for E-commerce enablers has also increased. When I was invited to apply for Payo’s opening in Cebu, I saw it as an opportunity and decided to be a part of this ever-expanding landscape.

3. What does a usual day of work look like for you?

Odessa: Very fulfilling, especially when we deliver quick solutions to address customer issues or concerns. That’s why we provide high-quality service – to ensure that customer satisfaction is achieved.

Wesley: Back then, a usual day for me at Payo would be encoding data, creating reports, and whatnot. Now it’s really different. I do more tasks related to managing inventory, checking warehouse processes, and overseeing transactions. 

4. How do you coordinate with Payo’s main hub in Manila, as well as the other hubs across the country?

Liezl: The platforms that we usually use for coordination are Slack, Viber, and Gmail. 

Odessa: We pay special attention to staying connected. We ensure proper communication and make sure that all of the hubs are aligned. We do this by having weekly meetings and actively using different platforms like Slack, Viber, and Gmail. 

Wesley: Coordination with Payo’s main office and other hubs was never really a problem. We usually communicate through multiple messaging apps and email.

5. What’s something that you think is unique to your hub?

Liezl: I must say that our hub is small but terrible! We do our best to serve all our merchants, and we consider all of them as our precious gems. Plus, we handle all the products that are stored in our hub with as much care as possible.

Wesley: What I think is unique about all of Payo’s hubs is the accessibility they provide to our partners. Another thing is our capacity to grow and adapt to the needs of both merchants and customers.

6. What’s your favorite part about working at Payo?

Liezl: The working environment. I have the best team and the kindest colleagues. Everyone is easy to work with, and I can say that we are able to face any challenge with grace. I feel like I found my place in the company in just a short span of time.

Odessa: We treat each other like family, and the management always takes care of its people.  With regards to work, there is collaboration and teamwork among all departments, which helps improve our productivity and creates better results at the end.

Wesley: My favorite part about working with Payo is being given opportunities to learn and grow. From starting as an Encoder to now being a Hub Manager, I am proof that you can really grow with Payo.

7. How does your work contribute to making E-commerce simple, which is Payo’s goal?

Liezl: Merchant and customer satisfaction are our top priorities. We make E-commerce simple and easy by giving quality service at all times, and making sure that we address the needs of both merchants and customers. 

Odessa: Some issues need quick-fix solutions, so I always make sure to attend to any concern as quickly as possible. I also make sure that things are managed properly, and that solutions to our merchants’ problems are always available.

Wesley: As a hub in Central Luzon, we help merchants simplify their processes by taking care of package pick-up, warehousing, and delivery. Ultimately, Payo eases their troubles when it comes to logistics.

8. What’s one thing you want to achieve with Payo this 2022?

Liezl: I hope Payo continues to grow and work with more merchants. I also hope that Payo becomes more established not just in the Philippines, but also worldwide. I believe in Payo, and that we can all grow together!

Odessa: For this year, I want to increase the Cebu hub’s sales and continue to contribute to the growth of Payo.

Wesley: If there’s one thing that I really want to achieve this 2022, it’s more growth for our Pampanga hub. Additionally, I hope we get more opportunities to display its full potential, whether that’s in Warehousing, Pickup and Delivery, or Merchant and Customer Support. 

Curious about how Payo, an E-commerce enabler in the Philippines, can help your business? Check out our website for more information, or sign up with us today