Halloween isn’t just a time for crazy amounts of candy, horror movie marathons, and spooky get-togethers. It’s also an opportunity to better engage with your customers and drive them to your E-commerce platforms.
At this point in time, you’ve ideally laid out all your Halloween marketing plans and are ready to execute them. If that’s the case, then you can read on to see how you can further optimize what you already have. If you still haven’t finalized your Halloween initiatives though, we’re here to help! Here are 7 ways online merchants like you can thrive this Halloween:
1. Do some research
This may sound basic, but doing proper research is a must. This ranges from learning Halloween trends to discovering what your target audience wants to see from you. Once you have all the data and insights you need, it’ll be easier to craft a fun and engaging Halloween plan that sets your brand apart.
In planning initiatives, also remember to stay on brand — don’t do something that doesn’t align with your brand or your products and services just for the sake of the season.
Doing some research, instead of just copying what everyone else is doing to celebrate Halloween, will help you answer questions specific for this year’s celebration, like “Should I get on the Squid Game hype train?”
2. Publish Halloween-related content
Your October content calendar doesn’t have to be all about ghosts and other spooky things, but putting out engaging Halloween content can expand your reach and allow you to be creative with your brand. Plus, it’s a great way to show your fun and relatable side!
In planning your initiatives, you should also consider themes like Trese, pamahiin, and local mythical creatures if you want to engage a mainly local audience.
3. Spruce up your E-commerce platforms
If you want to really get into the season, why not do some small but impactful changes on your website and social media accounts?
You can try putting up Halloween-themed website banners, temporarily changing your social media colors for October, or creating your own Halloween filters and stickers. These small changes can create some buzz over your brand and attract customers to your store.
4. Have interactive activities
An effective way of putting your brand out there is by having initiatives that involve your customers and your online community. One of the simplest activities you can do is to hold either a contest or a giveaway. You can even give out your products or your services as prizes!
Having a Halloween contest or giveaway will encourage your audience to engage with your brand more, and can further grow your following. It’s also a chance to gather user-generated content (UGC) that can be useful even after Halloween is over.
5. Use SEO to your advantage
Most customers nowadays just use Google to search for stores that sell whatever they’re planning to buy. That’s where search engine optimization (SEO) comes in.
It’s best to optimize your site with common keywords that customers use to search for different products. This improves its visibility and increases your chances of attracting customers who will buy your products. You should also aim to rank on the first page, as this brings you one step above your competition in online marketplaces.
6. Create irresistible promos
A Halloween promo might just be the extra push your customers need to buy your products, and it can also encourage them to buy more than they originally planned. Your promo can involve 10% off sitewide, a code that gives customers freebies, or even free shipping for the Halloween weekend. Either way, promos are a great way to sweeten any purchase.
Also, make sure to spread the word about your promo through social media, email, or your website.
7. Don’t forget about email marketing
Email marketing is a simple tool that can help you nudge past customers to buy from your shop again, or even encourage those customers with items in their cart to complete their purchase. To go a step further, make sure that your email format is engaging, and include eye-catching deals and promos in your subject and body to really get a hold of the reader’s attention.
These are just some of the ways online merchants can make the most out of Halloween. Every E-commerce platform is different, but having these basic tips and tricks down is an important step in standing out during a well-loved holiday.
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